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Use case

AI product launch video maker

ASAP Motion helps you make a product launch video without briefing a designer. Describe the feature, the headline and the call to action, or start from a launch template, then edit the copy, timing and colors in the browser and export an MP4 for your site, X, LinkedIn or Product Hunt.

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Product launch video in three steps

  1. Describe the launch

    Say what shipped, who it is for and the one line you want people to remember. Add a screenshot or reference clip if you have one.

  2. Pick a structure

    Generate from your prompt or open a launch template. Product promos like ChatGPT Shopping Promo and App Builder Promo are good starting points.

  3. Edit and export

    Swap in your copy, adjust pacing and colors, then export 16:9 for your site and 9:16 or 1:1 for social.

Example prompts you can copy

Paste one into the ASAP Motion prompt box, then edit the result in the browser. Change the details to fit your brand.

  • Example prompt

    A 15-second launch video for a scheduling feature: dramatic opener, three feature callouts, and a final call to action.

  • Example prompt

    Announce version 2.0 with a bold headline, a changelog list that builds line by line, and the download link at the end.

  • Example prompt

    A product teaser for a note-taking app: dark UI, soft glow, short text beats, ending on the logo.

  • Example prompt

    Feature spotlight: one sentence of copy, a slot for the screen recording, and a "Try it free" end card.

What makes a launch video work

  • One message per video

    A launch clip works when a viewer can repeat the point after one watch. Pick the single most valuable change and cut the rest.

  • Lead with the result

    Open on what the user gets, not on your logo. The logo belongs at the end.

  • Design for silent

    Most feeds autoplay muted, so carry the story in on-screen text and make each line readable in under two seconds.

  • Make a version for each channel

    Create the aspect ratio each channel needs: 16:9 for your site, 9:16 for Reels and Shorts, and 1:1 for feeds.

Format and length

Recommended format
16:9 landscape (1920 × 1080)
Typical length
15 to 45 seconds
Export
MP4, 1080p on every plan and up to 4K on Pro and Studio
Good to know
Use 16:9 on your landing page and a shorter 9:16 or 1:1 cut for social.

Templates to start from

Every plan includes these editable templates. Open one, replace the content and export.

  • ChatGPT Shopping Promo

    Best for: Feature announcements and launch posts for AI products

  • ChatGPT Documents Promo

    Best for: Launch videos and changelog clips that show a capability end to end

  • App Builder Promo

    Best for: Product launches and app promos

Product launch video FAQ

How long should a product launch video be?

Between 15 and 45 seconds works for most launches: long enough to show the change, short enough to hold attention in a feed. Use a longer cut on your landing page and a shorter one for social.

Can I use my own screenshots or screen recordings?

Yes. You can add images and video to a project (up to 15 MB each) and place them in the animation.

Can I make versions for different platforms?

Yes. ASAP Motion supports 16:9, 9:16 and 1:1 projects, so you can create a version for each channel you publish on.

Do I need design skills to make a launch video?

No. You describe the video in plain language, then edit the result visually. Designers can go further and control every layer.

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