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Feature announcement video templates

A feature announcement video shows one new capability end to end: name it, show the input, show the result, and tell people where to try it. These templates are built around that arc, from a single prompt-box teaser to a full feature launch. Edit the copy and screens in your browser and export an MP4.

See the 6 templates Open the library in the app

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6 feature announcement templates

Each is a full, editable project included on every plan. Open one to see its scenes and what to replace.

  • Length 0:39

    AI Assistant Feature Demo

    A bright yellow and white feature demo: a typed request, a live report and a step-by-step plan, ending on a clear call to action.

    Best for: AI assistant and analytics feature announcements

  • Length 0:48

    Brand Kit Feature Launch

    A violet-on-black feature launch: brand guidelines dropped onto an upload card, read row by row, then a typed prompt and the generated posts, web hero, film and square ad.

    Best for: Creative and marketing AI tools announcing a new feature

  • Length 0:40

    Security Scan Feature Launch

    A crisp light-blue launch built on grids and pixels: a card folds into a scanning grid, findings pop onto rings and a zoom-through ends on the logo.

    Best for: Security, data and developer tools

  • Length 0:45

    Trading Challenge Announcement

    A fresh light-green announcement: a headline turns to embossed glass, an app window grows from a prompt bar, highlighted lines state the offer and the prize, and a wall of entries ends in a submit press.

    Best for: Contests, challenges, limited-time offers and events

  • Length 0:25

    Finance Assistant Teaser

    A short, bold teaser in electric blue and black: serif headlines, an oversized cursor and one focused prompt-box demo.

    Best for: Announcing a single feature of a finance or money app

  • Length 0:52

    AI Chat Assistant Promo

    A punchy orange-glow promo on black: big words that settle into lines, apps riding an arc, a with-and-without bar chart, tilted product screens and flipping benefit coins.

    Best for: AI chat, productivity and workspace assistants

How to announce a feature

  • One feature per video

    A changelog clip that lists five features is remembered for none. Give each feature its own short video.

  • Show input and output

    The typed request and the result it produces are the story. Keep both on screen long enough to read.

  • Say where to find it

    End on the exact place to try it: the menu, the plan, or the link. A vague "try it today" wastes the last beat.

Feature announcement templates: questions

What should a feature announcement video include?

The feature name, the problem it solves, the feature in use with a real input and output, and a call to action that says where to try it. Twenty to forty-five seconds is usually enough.

Can I post these on LinkedIn and X?

Yes. Export an MP4 and upload it natively. The templates are 16:9; for vertical feeds, describe a 9:16 version in a prompt and ASAP Motion generates it in that format.

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