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Product launch video templates

A product launch video introduces what you built in under a minute: a hook, the problem, the product in use and a call to action. These templates follow that structure for apps, SaaS and AI tools. Open one in ASAP Motion, replace the copy, screenshots and logo, then export an MP4.

See the 10 templates Open the library in the app

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10 product launch templates

Each is a full, editable project included on every plan. Open one to see its scenes and what to replace.

  • Length 0:45

    Travel App Launch

    An airy blue product film with kinetic headlines, a typed trip question that turns into an itinerary, and floating booking cards.

    Best for: Travel, booking and consumer app launches

  • Length 0:22

    Inspiration App Promo

    A lively red and white promo with a search bar, a scrolling photo grid and a fan of cards under drifting clouds, ending on a brand card.

    Best for: Discovery, mood-board and creative-tool promos

  • Length 0:38

    Course Platform AI Launch

    A light blue launch film: a turning word list, a dot field around the headline, dark interludes for the pain points, a dashboard window and a lesson card with a quiz.

    Best for: Education, course and learning platforms

  • Length 1:00

    Voice Assistant Kinetic Launch

    A warm orange kinetic-type launch moving between paper, espresso and orange beats: level meters, a turning word list, an orbiting mark and a held product screen.

    Best for: Voice assistants and consumer AI apps

  • Length 0:38

    Wellness App Launch

    A calm lilac launch film with gentle type reveals, a glowing brand moment and clean UI close-ups.

    Best for: Sleep, health and mindfulness apps

  • Length 0:48

    Creative Tool Launch Film

    A bright blue launch film that walks from prompt to edit to export, with a drifting photo wall and a clear call to action.

    Best for: Creative software and AI tools

  • Length 1:08

    AI Marketing Platform Promo

    A confident deep-blue promo with stat reveals, photo-led campaign cards and a typed prompt-to-result sequence.

    Best for: SaaS and marketing tools with a full story to tell

  • Length 0:43

    AI Studio Product Reveal

    A cinematic indigo reveal with a monitor hero shot, tilted glass UI and a clean logo finish, narrated end to end.

    Best for: Creative and AI tools that want a premium first impression

  • Length 0:48

    Brand Kit Feature Launch

    A violet-on-black feature launch: brand guidelines dropped onto an upload card, read row by row, then a typed prompt and the generated posts, web hero, film and square ad.

    Best for: Creative and marketing AI tools announcing a new feature

  • Length 0:30

    Prompt to Video Promo

    A vivid sunset-gradient promo built around one typed sentence, a fan of sample work and a desk-monitor finale.

    Best for: AI tools that start from a prompt

What makes a launch video work

  • Lead with the outcome

    The first two seconds decide whether people keep watching. Open on what the product does for them, not on the logo.

  • Show the product, not a description of it

    Real screenshots in the UI cards do more than any adjective. Replace every placeholder screen before you export.

  • Cut a short version too

    Keep the full film for your landing page and a shorter cut for social. Trim scenes in the timeline rather than rushing every line.

Product launch templates: questions

How long should a product launch video be?

Most launch videos land between 30 and 60 seconds. The templates here run from 22 seconds to just over a minute, and you can remove scenes to make any of them shorter.

Can ASAP Motion make a launch video from my website?

Yes. Paste your product website or a short brief into the Launch video card in the app. ASAP Motion reads it, proposes a storyboard for you to confirm, then builds a 15, 30 or 45 second launch video you can edit.

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