How this list was made: every video below is on the company’s own YouTube channel. On October 28, 2026 we checked each one’s length, publish date and title, and looked at frames from its start, quarter, middle and three-quarter points. The notes describe what is on screen; they are not a ranking. ASAP Motion is not affiliated with any of these companies.
What 24 launch videos have in common
Across the 24 videos, the median length is about 50 seconds. Sixteen run a minute or less and twenty run 75 seconds or less. The four longer ones (2 to 8 minutes) are all people talking to camera, not motion pieces. If you are making a launch clip for a post or a landing page, 30 to 60 seconds puts you where these teams are.
The other pattern: almost every one shows the real product. The exceptions are brand films that sell a feeling, and they come from companies whose product is already well known.
| Format | What it looks like | Examples below |
|---|---|---|
| Interface close-up | Real UI, tilted or zoomed, with one line of text | Linear Diffs, Linear Code Intelligence, Figma Specs, Framer Skills, Cursor 2.0 |
| Abstract metaphor | A visual idea for the feature, little or no UI | Linear Releases, Loops in Linear |
| Real device, real hands | Live footage of the product in use | Linear Mobile |
| One joke, one feature | A pun or visual gag built around a single benefit | Live Calendar, Lovable in Slack, Lovable discoverability |
| Person to camera | Someone from the team explains the release | Cursor for iOS, Raycast, Notion 2.38, Granola + Zapier, Supabase |
| Brand film | Live action, a mood, the product barely shown | Find your flow state with the Figma agent, Framer MCP |
| Recap | Several launches in one short cut | Figma Config India, Lovable Growth Tools |
Interface close-ups
Introducing Linear Diffs (Linear, 52 s). Tilted, close crops of a dark code-review interface, ending on the logo. Works because the interface is the hero: nothing on screen is decoration.
Introducing Code Intelligence (Linear, 34 s). States the news in the product’s own input box, then shows a realistic question being asked in it. A real input is more convincing than any claim.
Shared context with Figma Specs (Figma, 41 s). The canvas with collaborators’ named cursors, then one giant “+ Spec” button with the pointer on it. Blowing up the single control you want people to find is a cheap, effective trick.
Introducing Skills (Framer, 30 s). Opens and closes on the command name, with a typed prompt using it in the middle. The video teaches the exact thing to type.
Introducing Cursor 2.0 (Cursor, 64 s). Light, minimal title cards with one sentence each, then the editor, then the logo. Restraint makes the one screenshot land.
Code Layers (Figma, 35 s). Multiplayer cursors moving over a real file, ending on glitchy code-colored type that hints at the feature’s subject.
Abstract metaphors
Introducing Linear Releases (Linear, 30 s). Branching lines with small labels, like release branches drawn as light, ending on the word being typed. The metaphor works because the shape is the feature.
Loops in Linear (Linear, 40 s). Orbiting lines around the title, with no interface in the frames we checked. Fine for a brand that already shows its UI everywhere else; risky for one that does not.
Real hands, real device
Introducing Linear Mobile (Linear, 54 s). A title card, then a real phone in a real hand at a desk, tapping through the app. Live footage proves a mobile app is native in a way a mockup cannot.
One joke, one feature
Introducing Live Calendar (The Browser Company, 26 s). A Join button served on a platter, commuters rushing, then a huge Join button under a cursor. One benefit, said three ways, in 26 seconds.
Lovable is now in Slack (Lovable, 30 s). The title card is a pun on joining a chat, then the integration inside a Slack window. The joke is the hook and the UI is the proof.
Introducing better discoverability of Lovable apps (Lovable, 51 s). A cloud of the actual capabilities (sitemaps, robots.txt and so on), a search-style “Found” title, then the assistant suggesting a next step and a Publish click.
Dia. Now with a sidebar. (The Browser Company, 40 s). Opens on social posts asking for the feature. Starting from the user’s request makes the launch feel like an answer, not an announcement.
Person to camera
Introducing Cursor for iOS (Cursor, 74 s). One person on a sofa, phone in hand, with the title over the shot. Casual setting, mobile product: the setting does half the explaining.
Notion 2.38: Video Release Note (Notion, 140 s). A big version number, then the engineers and product people who built each change, each with a name and role on screen. A model for turning release notes into video.
Introducing Granola + Zapier (Granola, 159 s). A title card stating the outcome, then two people at a desk with laptops. Longer, conversational, for an integration that needs explaining.
Announcing the Supabase Integration in Trae SOLO (Supabase, 20 s). The shortest here: the integration tile highlighted in the UI, a presenter with both names on screen, and out.
It’s out (Raycast, 161 s) and Introducing Raycast Focus (Raycast, 8 min 13 s). The app icon, then a team member talking through it at length. Long-form works for an audience that already follows the product.
Brand films
Find your flow state with the Figma agent (Figma, 69 s). A dancer with typography drawn around her: a mood piece for a feature, from a brand everyone already knows.
Introducing the Framer MCP (Framer, 49 s). Three app icons side by side, then a live-action scene late at night. It sells the feeling of the integration, and the icons alone say what it connects.
Recaps
All our announcements from Config India (Figma, 50 s). Several features in under a minute, each a quick UI moment, linked by the same canvas and cursors.
Announcing Lovable Growth Tools (Lovable, 51 s). The logos of the channels it connects to, a click on the app in a dock, a business listing, then ads on phones: a tour from “where” to “result”.
Announcing Project Updates (Linear, 68 s). Its title card promises the feature “in 60 secs”, then walks through the screens and a chat notification. Promising a time box is a good hook for a walkthrough.
What to take from them
- Keep it under a minute unless a person is explaining something complex.
- Show the real interface. The brand films are the exception, and they come from companies whose UI viewers already know.
- One feature per video. Recaps work only when each feature gets a clean, separate moment.
- Put the benefit in on-screen text. Nearly every motion example carries its message in a title card or a single line, so it works muted.
- End on the name or the logo, not on a paragraph.
Make one like this
The interface close-up and one-joke formats are the easiest to make without a production crew. Start from a feature announcement template or a product launch template, drop in your real screenshots, write one line per scene, and export a 16:9 MP4 plus a vertical cut. For the script, use the launch video script template; for a Product Hunt day, see the Product Hunt launch video guide.
